Essential E-Commerce Web Design Tips
E-commerce web design can be uniquely challenging. You need to do more than creating a site with an attractive design if you want to succeed. You also need to make sure that your site is functional.
If you’re building an e-commerce site, keep these tips in mind.
Make It Easy To Find The Search Bar
If someone is searching for a specific product, they’re probably going to use the search bar. Make sure the search bar is very easy to locate. Ideally, the search bar should always be within the user’s line of sight.
Excellent Item Photos
People don’t have the chance to see items in person when they shop online. They have to make their decision based on product photos. Instead of showcasing a single photo of a product, have your site display a gallery that contains multiple photos. Make sure that all of the photos are high quality.
You should make sure that all of your photos are accurately named. If your product photos show up in image searches, you’ll be able to draw even more people to your site.
Utilize Bread Crumbs
If you want visitors to spend a lot of time on your site, you are going to have to make sure that it is easy to navigate. Use bread crumbs so that visitors will be able to efficiently navigate your site and find the kinds of things they want to buy.
Show The Final Cost On The Shopping Cart Page
It’s likely that users that purchase something are going to have to cover shipping costs. They may also have to pay tax, depending on their location.
Make sure that all of these costs appear on your shopping cart page. Many people are very careful about what they spend online. If they’re hit with unexpected expenses during the last part of the checkout process, they may back out and fail to buy anything.
Keep Your Pages Clean
There’s a lot of information that you have to display on an e-commerce site. You need to display product photos, and you need a detailed product description. You need clear add-to-cart buttons, and you may also want to include things like product reviews.
Because of you have to display so much information, you will want to make sure that your pages are as clean as possible. Avoid any unneeded clutter; only display the things that you need to.
Have A Clear Contact Page
If a user has a problem with their transaction, they are going to want to contact you. You should create an individual contact page, and you should also display contact information in the header. It’s also a smart idea to include links to your social media pages. That way, anyone will be able to get in touch with you.
There’s a lot to learn when it comes to e-commerce web design (more info can be found out by contacting Authentic Website Design Solutions). Thankfully, these simple suggestions will allow you to create the kind of site that people will enjoy using. When your site looks great, your profits will increase.